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Job ID #:6728
Position Type:Regular Full-Time
Experience Required:Not Indicated
Job Category:Marketing
Location:Alpharetta, GA US
Education Required:Bachelors Degree
Relocation Provided:No Relocation Offered


CHEP is the world leader in pallet and container pooling services, serving many of the world's largest companies. CHEP issues, collects, conditions and reissues more than 285 million pallets and containers from a global network of more than 500 service centers in 42 countries, helping manufacturers and growers transport their products to distributors and retailers.

CHEP partners with customers to develop pooling solutions that ensure reduced product damage, offer enhanced delivery efficiencies, eliminate waste and cut supply chain costs, adding exceptional value for its customers. With more than 300,000 customers around the globe, including Procter & Gamble, SYSCO, Carrefour, Kellogg's, Woolworths, Kraft, Nestlé, Lion Nathan, The Home Depot, Tesco, Unilever, Hewlett Packard, Ford and GM, CHEP is known for "Handling The World's Most Important Products…Everyday."

CHEP employs more than 7,700 employees in 42 countries and benefits from more than four decades of industry experience internationally.


Position Purpose

The Vice President, Marketing & Customer Solutions, as part of the North America executive team, will define the strategy and drive execution of marketing activities and new product & solution innovations to support the delivery of growth objectives of the North America business.  This role is responsible for driving go-to-market strategies and execution through effective product management / innovation, demand generation, market insights, integrated marketing / multichannel marketing and sustainability across the business.

  • Number of Countries: 2; US and Canada

Major/Key Accountabilities

  • Drives a fully integrated marketing strategy by delivering best in class solutions through effective product management, value proposition development, customer insights & segmentation, lead generation, customer solutions development and delivery, and multichannel integrated marketing.

  • Leads the Product Management team in the development and execution of strategic platform portfolio growth plans, including platform portfolio prioritization by segment, life cycle analysis, and platform commercialization with customers to meet the 5 year strategic plan.

  • Manage Insights function which evaluates market and competitive data to extract key trends and identify emerging business opportunities or risks based upon segmentation. Combines this information with corporate specific business knowledge, and develops actionable business insights to support continued strategic sales growth.  Insights include Competitive, Industry, Pricing, and Customer/NPS.

  • Develop and lead the team’s execution of the Solutions strategy to enable long-term growth of the business through differentiation.  This includes the identification and delivery of customer solutions to help our customers reduce waste across the supply chain through value and service based offerings.

  • Direct Demand Generation team leveraging segmentation, insights, market share information, other data, and direct marketing to enable the required company growth.  Provide qualified leads, control, and sales funnel reporting to ensure continued growth targets are achieved.

  • Leads a team which delivers the development and execution of an Integrated Marketing communications strategy across multiple external channels including, web, social, SEO, PR, and various content channels for the North America business.

  • Engage with Industry associations to position CHEP as a thought leader at key leadership forums and trade associations; appropriately represent CHEP as a supply chain solutions company that is aligned with our customers’ needs with a unique and valued solutions set.


  • Sales growth

  • Profitable growth through product management, segmentation/insights, demand generation, and integrated marketing

  • Improvement in customer NPS scores 

  • Measurable change in perceived value of CHEP from customers’ perspective

Authority/ Decision Making

  • Budget expenditures

  • Talent management and organizational structure

  • In alignment with other executives

Key contacts

  • President, North America

  • Sr. VP Sales (CPG manufacturers)

  • VP Retail

  • Global VP, Brambles Innovation


Essential Qualifications

  • Bachelor’s degree or higher, preferably with MBA

  • An ability to understand changing market dynamics, translating them into actionable insights to achieve actionable objectives.

  • Proven ability to lead transformational change within the organization and continue to improve marketing’s contribution with measurable results.

Desirable Qualifications

  • Motivational leader of teams and individuals in direct and matrix relationships.

  • Strong B2B experience in a product or solutions type company

  • A global mindset and awareness


  • 15+ years of well-rounded B2B marketing experience

  • Working at senior levels in an organization together with the capability of communicating effectively at all levels.

  • Demonstrated success in working collaboratively across lines of business and multi-functional team. Can lead through influence. A hands-on, collaborative style is a must.

  • Developing and execution of a high-level marketing and product & solutions portfolio strategy in line with the global strategic vision of the organization.

Skills and Knowledge

  • Strategic Product Management

  • New Product Introduction / Innovation

  • Demand Generation / Digital marketing

  • Market Segmentation / Insights

  • Integrated Marketing / Multichannel Marketing

  • Strong B2B analytics

Languages Required:  

  • English


Come join an extremely successful performance and growth oriented team, we'd love to hear from you. A highly competitive compensation and benefit package including retirement benefits, educational reimbursement, and more is offered in conjunction with an exciting, fast paced work environment. Come help us… Handle the World's Most Important Products. Everyday. EOE

We are an Equal Opportunity Employer and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Individuals fraudulently misrepresenting themselves as [Brambles/CHEP/IFCO] representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit money. [Brambles/CHEP/IFCO] never conducts interviews via online chat or requests money as a term of employment. If you have a question as to the legitimacy of an interview or job offer, please contact us at


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